I'm Jerry Scheller

A Pittsburgh Based UX Designer


About me

Design takes multiple forms in my life, whether it’s where I live, how I dress, or how I make money. I feel lucky to say that. As a kid I wanted to be a pilot, but then discovered I was color-blind and wasn’t allowed to pursue that career…so I became a designer instead*.

In addition to my strength in design, I thoroughly understand the importance of project management and client expectations. Providing a great product is one thing, but providing a great process is a separator.

*My attempt at a joke, but seriously, I have a red-green color deficiency and I did want to be a pilot.

UX/UI Design
User Research
Brand Development
Project Management

My experience

Lead Experience Designer

PNC Bank: Virtual Wallet / Low Cash Mode
March 2021 — Present
  • Spearheaded the Virtual Wallet onboarding experience within the PNC mobile app during the BBVA acquisition that brought over 3 million new customers to PNC.
  • Leading UX efforts with the technology team to understand user impact of tech decisions.

Senior Experience Designer

PNC Bank: Virtual Wallet / Low Cash Mode
July 2019 — March 2021
  • Led UX/UI design efforts for a new feature, Low Cash Mode, that gave customers more choice when dealing with a low account balance. Worked closely with product to discover the problem and define feature epics through user research.
  • Executed on the complex design by way of user flows, wireframes, research and continual share outs with stakeholders. Low Cash Mode resulted in a reduction in overdraft fees by 60% in its release to customers, received national news and led to a new standard for banks of PNC’s size.
  • Carried out efforts in redesigning the Virtual Wallet Spending and Budgets feature in the PNC Mobile app through understanding current behavior, concept explorations, and prototyping.

Co-Founder / Chief Designer

Andocia Creative Agency
Sept 2014 - July 2019
  • Co-Founded a small design agency (2 person team) that provided branding and digital design services for over 50 clients that were made up of startups, small businesses and corporations.
  • Specialized in brand development, web design, and UI/UX design for mobile and web products.
  • Operated the day-to-day design tasks while working with clients to discover and understand the problem(s), then executed on design solutions to fit their needs. Sold company in 2020.

UX/UI Design Lead

Songlink Technologies
May 2017 - May 2018
  • Led efforts in redesigning their link sharing experience into a more efficient and intuitive approach that gives users quick access to a song’s multiple streaming platforms through a simple link.
  • Songlink was acquired by Linktree in April 2021.

Freelance Design | Chemistry Communications

July 2011 - Sept 2014
  • Providing design services for small businesses and startups. Services ranging from branding and website design, product discovery sessions, UX strategy and UI design for mobile products.
  • Worked with Chemistry Communications and their clients, Siemens and Highmark, to provide print and digital design. Collaborated with their design teams and account executives on their client projects.

My Work

Project Studies and Design Process

View Portfolio Slide Deck
The password to view slide deck will be on my resume. Additional studies are available upon request. I am unable to display all my work publically.

Quick Snippets

ICO Alert


Songlink Widget

Commonplace Website


Music App UI


Music App Website

Children’s Book


Commonplace Coffee Illustration


Monster Illustration

Monster Illustration


[email protected]